Become Legendary Essay Example for Free

Become Legendary Essay The Kobe and Lebron examination is presently presumably the greatest and most disputable talk in today’s sports news. Lebron can go to the circle with power, while Kobe is a smooth and garish all around shooter. Despite the fact that being two of the best players on the planet they are altogether different in the manners they play the sport of ball. In spite of the fact that both Kobe and Lebron went to the NBA straight out of secondary school, and being two of the league’s best all around players who are deadly dangers which must take a remarkable course of action to safeguard. With the affiliation and difference of the two legends, regardless of whether it is by trophies or title titles, or all around detail cracks, these will be principle contributing components in delegated the best. Kobe Bryant is apparently one of the league’s best all around players ever. He can drive, shoot, and his completion is stand-out. His guard is closed down and plays with fouls as a cautious component. In addition to the fact that he is top class on the floor, yet on the free toss line also. Likewise being one of the league’s most reliable free toss shooters since entering the NBA. Kobe plays the game as though he imagined it; he is one of the world’s generally regarded and mainstream players. Kobe has five NBA titles and is a twelve time NBA top pick. Kobe Bryant age thirty-two is one of the most adorned players throughout the entire existence of the NBA, and is a future lobby - of - famer. Kobe likewise has had an inconceivable eighty-one focuses in a solitary game. Kobe’s drawback is that he isn't reliably forceful or hard heading off to the sheets (getting bounce back or dunking). With all that said I feel like Kobe Bryant will ever be recognized as one of the first class players to ever play in the NBA. Lebron James otherwise known as â€Å"King James† is a unique, straight out of secondary school player who took on the class with a head loaded with steam. One of the most athletic and youthful oddities the NBA has likely at any point seen. He has developed from a small child to a man in a matter of seasons, while adding an alternate edge to his game each year. Lebron who is seven years more youthful than Kobe is a seven time NBA top pick, yet presently can't seem to win a solitary NBA title. Coming out of secondary school Lebron was the main choose from the first roundâ out of the NBA draft. In spite of the fact that Lebron the youthful superstar he is appears to get a great deal of analysis as a result of the ongoing change in area to south sea shore. Despite the fact that Lebron is such a stunning player, what harms him the most is his taking shots on occasion. Lebron isn’t only a b-ball player; he’s a businessperson too with supports from organizations, for example, Nike and Sprite. Forbes magazine positioned James as the second most powerful competitors in the previous decade. This newcomer has delivered focuses and shows what he can do each night; he places focuses on the board and fans in the stands. Both of these notorious competitors are unbelievably astounding in the entirety of their novel ways, regardless of whether on or off the court. Together they have won two gold decorations in the Olympics for the United States. They are both the league’s present day top players who concluded that school wasn’t for them. Lebron and Kobe were both first round picks in the NBA draft and the main positioned player coming out of secondary school. The two of them are incredibly productive in each part of the hostile or guarded side of the ball. Blocking shots and playing hard noised guard is their main thing best. With a shot and discharge like no other they are speedy scorers and expertise to score from anyplace and in any circumstance on the floor. The two of them carry more to the game than just aptitude however as pioneers vocally and genuinely on their groups. Not exclusively are they the pioneers on their groups, yet are the countenances for ball and the NBA wherever on the planet. As I would see it this isn't even that nearby. James has better numbers across pretty much every measurable class. In grasp circumstances, for example, final quarter or additional time, under five minutes left, neither group ahead by in excess of five focuses. Bryant really has a higher field objective rate and three-point rate just as more bounce back and helps per 48 minutes. James is a predominant slasher, finisher, and safeguard just as being more grounded and increasingly athletic. Bryant may have an amazing nature, however James has his very own mean dash. With his fantastic three point plays and up beat offense. At the point when everything is said and done, Lebron James may go down as a superior NBA b-ball player than Kobe Bryant, however who knows, these folks are in a dead heat.

How to Keep Fit Public Speaking Essay Example

Step by step instructions to Keep Fit Public Speaking Essay Example Step by step instructions to Keep Fit Public Speaking Essay Step by step instructions to Keep Fit Public Speaking Essay on the off chance that you need a fit body, you need to Stay inspired, If you dont, youll in the long run surrender. To start with, The most ideal approach to stay in shape ought to have Exercise. It is a significant part in stay in shape. It help you keeps our blood streaming which keeps your heart thumping. On the off chance that you having available time, you additionally can go in sports or rec centers yet If you are occupied so can’t go to anyplace, you can do practice in home likewise, model push up, sit up, seat and running is likewise a significant exercise, you should run in any event 1 kilometer to allow that fat to off. Here a hints for you, If you are overweight, start with something straightforward like running 5 minutes regular. The following week, go 10 minutes every day. Keep expanding your yield until you set up a strong daily schedule. Next, you should give your body fuel. As you become progressively dynamic, youll need more food, yet an extraordinary food-you need sound, vitality loaded food thatll kick off the following period of your day, not overload it. Figure out how to eat invigoratingly and drink more water. Typically should drink 8 to 10 glasses of water every day. Also, recollect that you truly need to stay away from unfortunate bites. At long last, you need to let your body rest enough. When youre giving your body a run for its cash with changed physical exercises, you additionally need to allow it to recuperate and restore by getting an adequate measure of rest. Decide how long of rest you need so as to feel invigorated in the first part of the day, at that point train yourself to wake up and hit the sack at similar occasions consistently. All in all, a Healthy body is significant for us, with the goal that we need to keep our body fit so we can bid farewell to specialist and emergency clinic. I trust all of you can get some helpful approaches to keep body fit from my discourse today. Much obliged to you for listening attentively.

Essay Topics For Class in Hindi

Essay Topics For Class in HindiOne of the most common types of essays you will encounter during your studies is Hindi essay topics for class. The reason for this is that there are many different subjects to write about and they are all closely related to the Hindi language. Essays in Hindi are extremely important as students from different levels and backgrounds will all have access to the same text and you may need to address a number of topics, which vary depending on the student's background.Knowing the content of the class is an important first step because you need to be sure that you understand the kind of topics that will be covered in class. This will be your primary focus in terms of the topic because you will not be able to take the time to write a good essay in Hindi without understanding the basic ideas behind the topic. If you want to pass your essay on with flying colors, then it is imperative that you give it a lot of attention so that you understand the subject well.I n Hindi, there are a number of interesting subjects that can be used as introductory and endgame topics. One of the best introductory topics is about 'History'. This is a very interesting topic for a Hindi essay since it covers such a large range of topics. There are many things to learn from the past and this is one of the main reasons why history is such a good topic for you to use for your essay.On the other hand, a good topic for a Hindi essay is 'Philosophy'. This is the perfect introductory topic, since it teaches you about various different aspects of life and also teaches you a lot about philosophy itself. It is extremely useful for you to understand the different areas of study in India and around the world.When it comes to the endgame topics for your Hindi essay, the topics on sexuality are very important. Sex is one of the most highly discussed topics in India and it is one of the topics that students most want to know more about. In fact, many people find this topic to b e one of the most important topics to address in their essays. If you want to avoid embarrassing situations when it comes to writing your essay, you should consider including sexuality as an introduction topic.If you want to include a subject which is more intimate and personal, then you should consider writing about topics related to religion and spirituality. Many people will find this to be an extremely interesting topic to address in your essay. It will give you a chance to address some of the tough topics that you want to address while in class.Overall, learning about these topics is very important when it comes to writing an excellent Hindi essay. You will need to give adequate attention to the topics and ensure that you understand them well. While it is easy to get lost in the process of writing your essay, this will help you make the most out of your assignment.So, if you want to write an excellent essay on Hindi essay topics for class, it is best that you spend as much time as possible with your essay topic. This will help you get through the difficult topics easily. Once you understand the basic ideas behind the subject, you will have a lot of confidence in writing the essay.

Teenage Angst in Texas Free Essay Example, 1250 words

She even considered men to be a threat to her identity: â€Å"Worse and more pervasive, I was maturing under the assumption that you should never let men know how smart you were, or how mouthy -- a girl's intelligence, brazenly displayed, was seen as impolite, unfeminine and even threatening. † (Caldwell, 2006). Her life was really a mess as she couldn’t express herself with complete freedom. Her angst and ennui have driven her to a point of no connection with anybody, not even with her self. This kind of feeling is characteristic of youth, but it is also very common in any human being trapped in a partialist world where the universalist principles regarding the unconditional love of God has been lost for a long period of time throughout history. The distorted vision of the wrath of God has been responsible for the belief in a vengeful and punitive God instead of a loving, graceful and remedial God. The discipline of God is seen as punitive (Hell) rather than remedial (degrees of glory or universal salvation). So there is a lot of distortion about the real meaning of the love of God. We will write a custom essay sample on Teenage Angst in Texas or any topic specifically for you Only $17.96 $11.86/pageorder now This deeply-rooted distortion has been responsible to create a partialist culture all around the world. Any human being will eventually feel like Caldwell felt living in a world filled with wrong worldviews. It is not surprising that Caldwell felt ennui and angst in a society filled with hypocrisy, insecurity and emptiness from the philosophical, political and theological points of view. The conditional love of God has replaced the unconditional love of God in a very astonishing way. Heaven is promised out of grace, but if anybody doesn’t behave then Hell awaits him after death. This is a conditional love of God in absolute contrast to the true unconditional love of God that it is clearly understood out of a correct interpretation of the biblical canon. Caldwell was lacking this kind of love. Deep inside of her she was longing for unconditional love. Angst and ennui spring out of this lack of meaning. Caldwell had feelings of godlessness most probably out of the inconsistent account of God given by a partialist society. The only way to escape out of the grip of angst and ennui was to leave away as it is clearly stated by Caldwell. She would go away trying to find meaning away from home. In the long run she was looking for unconditional love without being aware of this fact. That happens to most of Humankind that it is in search of that kind of love. Kierkegaard’s ideas motivated the Existentialist movement with Camus and Sartre as leaders.

Benefits Of Organ Donation For Organs - 1670 Words

Millions of women, children, and men throughout each region of the world die each year due to organ complications; however, donating organs has become widely popular in the medical field to help save hospitalized people. Organ donation is a process in which a healthy individual gives up a working organ to an ailing person in need. A person in decent health can be qualified to donate a kidney, liver, or various other organs. In some cases organ donors are deceased but the donors already planned to donate their organs. Both the person searching for an organ and the donor have to go through a considerable amount of tests to find a match which can take several years. Medical practitioners and civilians worldwide argue whether donors should†¦show more content†¦Hundreds of lives are saved each year from generous organ donations. The gift of a donated organ is not only an organ but is also the gift of a new life for the patient. Though some patients are not lucky enough to experie nce this new life because of the long search for a compatible organ. The shortage of organs is an effect of people not wanting to donate organs because the donor receives nothing in return except a good feeling. For the last several centuries, doctors have been relying on humanities favorable morals to donate organs, but humanity has changed and people do not wish to perform acts of heroism without an award. Sally Satel received a kidney in 2006 and states,† Yet, it is lethally obvious that altruism is not a valid basis for transplant policy. If we keep thinking of organs solely as gifts, there will never be enough of them† (226). In order to increase the number of organs available, a new system needs to be put in place to increase organ donations. The medical field can no longer rely on humanities selflessness to persuade people to donate healthy, working organs. The solution to this problem is to establish a market for organs; the supply of organs people hope for can only be reached by offering benefits to the donor. Kidneys and other organs would become more abundant and the waiting period would decrease for the patient. In the event of organ donors being financiallyShow MoreRelatedThe Benefits Of Organ Donation1300 Words   |  6 PagesThe first successful organ transplant occurred in 1954, when a kidney was donated by a patient’s twin brother. Since then, substantial progress has been made to allow thousands of patients to receive donated organs, but twice as many patients have died waiting for an organ to become available. There is a significant shortage of organs directly caused by the National Organ Transplant Act of 1984, which prohibits financial compensation for donating organs. Because of this act, â€Å"only 15-25 percent ofRead MoreOrgan Donation1090 Words   |  5 PagesTopic: Why organ donation should be mandatory Audience: College Students General Purpose: To persuade Specific Purpose: To persuade people to want to become an organ donor and the benefits of being one Proposition: You should become an organ donor Organizational Pattern: Statement of logical reasoning Introduction: Attention Getter: Organ donation is an amazing thing, saving many lives every year. Roughly 152,000 people die every day and 55 Million die each year yet, there is 116,000 peopleRead MoreOrgan Donation Should Be Mandatory1630 Words   |  7 Pagessubject of organ donation becomes increasingly important. For years, the topic has been the source of many controversial debates regarding its ethical and moral ideations. Organ donation should remain voluntary for several reasons: first and foremost it is still considered a donation. Next, patients and their families should have the right to say no to medical procedures. And, lastly, bodily autonomy should be respected by healthcare professionals. Many argue, however, that organ donation should beRead More Organ Donation Essay740 Words   |  3 PagesOrgan Donation Organ donation is a topic which contains many conflicting views. To some of the public population organ donation is a genuine way of saving the life of another, to some it is mistrusted and to others it is not fully understood. There are some techniques that can be used to increase donation. Of these techniques the most crucial would be being educated. If the life threatening and the critical shortage of organs was fully understood by the public, organ donation wouldRead MorePersuasive Speech : Organ Donor1480 Words   |  6 Pagesaudience of the importance of becoming an organ donor to save lives. Thesis: Becoming an organ donor can give severely ill people another chance at living a normal life. I. Introduction A. Attention Getter: Imagine having a loved one who is in end stage organ failure and has been put on the organ transplant waiting list, in hopes getting the chance to live. B. Reason to Listen: With the long list of people waiting to receive an organ transplant, it is important thatRead MoreOrgan Donation And Its Effects On The Donor Essay1694 Words   |  7 PagesAlongside the benefit of only having one patient to care for after transplantation, post mortal donation also takes away any chance of effects on the donor. Since the donor is deceased, there is no worry of the effects because of two reasons: they are no longer living and they have no use for their viable organs anymore. With the several pros and cons of postmortal donation, comes the different aspects of inter vivos donation. When organs are taken from living donors and are transplanted thereRead MoreAn Analysis Of Organ Donation Essay1509 Words   |  7 PagesAn Analysis of Organ Donation Flashback to when you were sixteen years old. Young, naive, and about to be ruling the streets with your very own Driver’s License. You passed your written and physical driving exams, but before you are able to get your â€Å"right of passage†, you must indicate whether or not you are willing to donate your organs in the case of your death. But how does one know which box to check? It is your responsibility to educate yourself in the matter because ignorance is not alwaysRead MoreOrgan Donation Of The United States937 Words   |  4 Pagesan organ transplant. There are waiting lists for adults and children needing an organ. It may be difficult for some people to decide what would be right, if donation is the correct answer. Some people are not well informed on organ donations. Family members might not want for their loved ones to donate their organs. Why should we donate? If we are born with our own body parts why would we want to destitute them? These questions are a matter of debate, some people want to donate their organs to helpRead MoreArgumentative Essay On Organ Donation716 Words   |  3 PagesWe have an organ donor enigma in the U.S., as more than record number of Americans support organ donation, but half are registered to donate. This year, thousands of Americans will die needlessly for a need of an organ. As the demand for organs is increasing, it is essential to implement policies and strategies to improve organ supply. In the field of organ transplantation, the role of altruism is significant to the welfare of the society. Organ donation is founded on the principles of altruismRead MoreOrgan Donation : Persuasive Speech909 Words   |  4 PagesOrgan Donation Rhetorical Analysis Organ donation has been a major controversy for many years now. There are those people who favor it and the ones who do not. According to the United States Organ and Tissue Transplantation Association, organ donation is defined as tissue or organ removal from a deceased or living donor, for transplantation purposes. Tissues and organs are moved in a surgical procedure. Afterwards, they are transplanted to a recipient to ensure their recovery (Francis 2015). Organ

Corrupting Society In Hawthornes Young Goodman Brown, By...

Corrupting Society In Nathaniel Hawthorne’s short story, â€Å"Young Goodman Brown,† Hawthorne presents the tale of a young man from Salem, Massachusetts during colonial America. One night, Brown accidentally witnesses a witches meeting in the forest where he sees the rest of the town, including his wife Faith, in attendance. This comes as quite a shock to Brown and the next morning, but he cannot remember whether or not the scene was real of simply a dream. Regardless, from then on Brown lives his life in opposition to the rest of the town. Although it may seem that the meaning of the story comes simply from an evaluation of Brown himself, and the actions he takes against the townspeople, more needs to be done to fully comprehend the totality†¦show more content†¦Ã¢â‚¬Å"Lies, self-righteousness, and gullibility can degrade a society† (Reynolds 53). These words form the basic interpretation taken by Hawthorne regarding the cause of events that occurred in Salem during the trials. No specific reason has been found by researchers, but many place the blame on the leaders in Salem during 1692. Among the most blamed individuals during this time is Cotton Mather, author of The Wonders of the Invisible World, which is a detailed description of the accused witches of the Salem. There is evidence to believe that Hawthorne based much of â€Å"Young Goodman Brown† after the lives and writings of the Mather family. It seems that the Mathers, in their writings and sermons, caused an unwarranted worry of witchcraft among the Puritans. â€Å"The Salem witchcraft crisis was clearly inseparable from the figure of Cotton Mather in Hawthorne’s imagination† (Ronan 261). The workings of the Mather family, especially Cotton Mather, are categorized as simply lies given to the people of Salem; unfortunately, those individuals found truth in the words of the Mathers and believed in the witchcraft. This quickly formed gullibility can be shown through the opinions formed by Brown in the end. As mentioned earlier, Hawthorne accused the sudden obsession with witches and their evil deeds to the fact that many people believed any information givenShow MoreRelatedANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pageswithin the protagonist’s psyche or personality. External conflict may reflect a basic opposition between man and nature (such as in Jack London’s famous short story â€Å"To Build a Fire† or Ernest Hemingway’s â€Å"The Old Man and the Sea†) or between man and society (as in Richard Wright’s â€Å"The Man Who Was Almost a Man†). It may also take the form of an opposition between man and man (between the protagonist and a human adversary, the antagonist), as, for example, in most detective fiction. Internal conflict

Cobra Beer VS Kingfisher free essay sample

I have compared the analysis, existing marketing strategies and recommend the future strategy for both products which Cobra Beer and Kingfisher Beer. The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information for the company’s product I am working for. As far Kingfisher Beer is concern, I have really put my efforts searching for there marketing analysis and their strategies. For that I have consult many website and read plenty of articles related to Kingfisher Beer. I have also interviewed ex employee from Kingfisher Beer, who really had helped me a lot giving the facts and figure of current Kingfisher Beer market. And in the end I had also give the trend comparing among those products and their current market shares not only in UK’s market but also in different countries. Introduction: Cobra Beer: Cobra Beer Ltd. was founded in 1989 by Karan Bilimoria, then aged 27 and ? 0,000 in debt. A Cambridge law graduate and qualified Chartered Accountant, Bilimoria launched Cobra Beer when it became clear to him that Britain needed a smoother, less gassy lager that appealed to both ale drinkers and lager drinkers alike, and also complement all types of cuisines. I saw that the market was dominated by harsh, gassy Euro fizz beers, all poor partners to food and so I wanted to produce a premium, high quality lager which would complement rather than fight against food. Cobra 5. 0% Premium Beer is brewed to an authentic Indian recipe using the finest natural ingredients. A unique blend of barley malt and yeast with maize, hops and rice gives Cobra it’s distinctive, clean and extra smooth taste. The 660ml bottles are great for sharing with friends at the dining table, which is ideal as Cobra makes an excellent accompaniment to all cuisines. Kingfisher: The inspiration for the choice of brand name was certainly influenced by the great numbers of these beautiful and strikingly coloured birds which abound in India where over 70 different varieties/species of kingfisher can be found more than in any other country or continent in the world. Kingfishers are particularly prevalent in Bangalore, the garden city of India, which is also headquarters to The United Breweries Group, brand owners of Kingfisher Lager. The new distinctive Kingfisher brand logo incorporates a visual of an Indian Kingfisher. From modest beginnings where Kingfisher Lagers distribution was somewhat confined to Southern India, it has grown to become Indias leading brand of premium lager with share now approaching 36% of the total beer market. The brand is owned by the UB Group of India, a multi-divisional conglomerate operating in over 20 countries across Europe, North America, the Caribbean, the Middle East and Far East. UB Group activities include pharmaceuticals, engineering,fertilisers and information technology, but its traditional and core business is in the drinks sector where beer and spirits divisions dominate the market with famous lager brands such as Kingfisher, UB Export and Kalyani and numerous category leaders under the Mc Dowell and Herbertson spirits brands. Situation analysis: Cobra Beer Cobra beer is only 14 years old brand but still it’s managed to capture market place. Cobra beer is selling in almost 6000 Indian restaurants, 5000 pubs, bars and clubs and exported to 30 countries with having turnover of ? 65m. Apart from that, cobra beer has also won awards Monde Selection Brussels – World Selection Quality Awards. 2005 – 2 Grand Gold Medals and 9 Gold Medals. Cobra beer is also the only beer brand to have associated itself exclusively wit safe-flo, manufacturers of anti-spiking devices. The company provides these anti spiking caps to universities and bars that display an interest in protecting their clientele from dangers of spiking. Market Demographics The profile for Cobra Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Cobra Beer. 2. 2. Strengths †¢ Cobra beer is a complete Indian beer, which means that it accompanies Indian spicy food and it’s less gassy. †¢It is double filtered for an extra smooth taste. †¢Marketing strategy of Cobra Beer is best as compared to it competitor. 2. 2. 2 Weaknesses †¢Cobra Beer is the growing brand in the market because it is just 16 years old company. †¢Prices for Cobra Beer are bit high as compared with the competitor brand Kingfisher Premium Beer. †¢There are still many people who are unaware of the brand Cobra Beer. 2. 2. 3 Opportunities A growing market with a significant percentage of the of the target market still unaware of the Cobra Beer. †¢Increasing sales opportunities as people become familiar with the advantages of the structured conversation system. †¢The ability to lower variable costs through efficiency gains. 2. 2. 4 Threats †¢Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Kingfisher Premium Beer Kingfisher all began with 5 breweries in South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as these breweries were named in 1915 has come a very long way. Soon afterwards, the sight of bullock carts carrying huge barrels or Hogs heads containing beer became a household sight. These carts wheeled their way to the customers, including British troops, living in and around Madras, Bangalore and the Nilgiris. Almost immediately, the brew from UB became a favourite, especially with the British troops. So began the history of Beer in India. And the history of Beer Division of United Breweries! The company was bought by late Mr. Vittal Mallya in 1947, and since then has never looked back. Today each one of the 32,000 Beer outlets in India sells one brand or the other from United Breweries. Market Demographics The profile for Kingfisher Premium Beer consists of the following geographic, demographic and behaviour factors: Demographics †¢Male and female. †¢Ages 25-65 †¢Those who drink beer when in a bar or restaurant SWOT Analysis The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the Kingfisher Premium Beer. 2. 2. 1 Strengths Kingfisher Premium Beer is one of the oldest beer brand as it got the biggest market shares in Indian restaurant. †¢People are aware of kingfisher worldwide. It is a hit in Caribbean, India and other part of the world. 2. 2. 2 Weaknesses †¢Kingfishers marketing strategy is very poor as compare with the competitor in UK. †¢ State government policy driven by â€Å"socio-economic† conditions 2. 2. 3 Opportunities †¢Kingfisher owns the â€Å"beer enjoyment culture† †¢Brand synonymous with a fun, stylish, inspirational lifestyle †¢Highest â€Å"top of mind† scores in both mild and strong segments 2. 2. 4 Threats Competition from taverns. †¢Competition from other sources of singles meeting events. †¢A slump in the economy which will decrease discretionary spending. Existing Marketing Strategy: Cobra Beer The UK-based Cobra Beer is in talks with three contract brewers in India for sourcing its requirements, as it plans to increase its sales to around 1. 5 million cases in two years. Cobra Beer is also considering setting up a Greenfield project in Andhra Pradesh. Cobra Beers Regional Director, Mr Perses Bilimoria, said on Tuesday that the investment required for setting up such a project would be around $12 million. He, however, said that the company would have to start selling around 3 million cases per year to set up such a project. He said the company is in talks with a contract brewer each in the north, south and eastern parts of the country for sourcing beer. To get to 1. 5 million cases in another couple of years, we will need at least three more brewers, he said. Cobra Beer has so far invested around $10 million in its Indian operations. The company has a tie-up with a contract brewer, Mount Shivalik in Rajasthan. The company currently sells over 2 lakh cases of beer every year. It also plans to launch a strong beer, King Cobra, in India soon. We have already launched it in Europe and it is seeing good sales, he said. According to a press statement from the company, Cobra Beer is one of the fastest growing beer brands in the UK. Cobra is exported to over 40 countries and its current retail turnover is around $151 million. Cobra’s success is founded on its targeting of a niche market — the Indian restaurant market — which the big breweries had failed to exploit. Bilimoria had complete faith in his product and despite feeling demoralised at times during the early years of the enterprise, he never gave up, even managing to turn threats into opportunities. Cobra has also adopted a strategy of market development. For example, it has agreed a deal to sell Cobra Beer on Virgin Airline flights between London and Delhi. There is little risk involved in such a move, either in terms of the finance required to get started or in terms of its likely popularity with travellers. But it is an important deal as part of its plans to break into the Indian beer market. Cobra has widened its distribution by selling in over 30 countries around the world. In 2004, it made its debut in the USA, although it has had to trade under a different brand name due to a trademark dispute. Cobra has also started producing and selling beer in India. At the moment, the average Indian drinks one litre of beer per year, compared to 100 litres per year in Britain. Data from the drinks analysis firm Canadean shows the growth of beer consumption in India. However, this is a riskier example of market development for Cobra. Drinking beer is also frowned upon in much of India, with high tariffs on imports, a severe licensing regime and a number of different regulations at state level. For example, in Delhi, advertising is restricted, while in Gujarat alcohol is banned altogether. Taxation on beer consumption can be as high as 60% of the cost of production. Yet, despite all these potential drawbacks, Canadean believes the beer market can overcome these difficulties and predicts that sales growth will continue. Cobra Beer recognises the importance of gaining a foothold in this market and establishing brand loyalty while the market is growing. Kingfisher Premium Beer Kingfisher Premium Beer started with five small breweries in South India, the oldest of which Castle Breweries dated back to 1857. Then in 1915, Thomas Leishman, a Scotsman, combined these breweries to form United Breweries Ltd. The popularity of their beers soon spread and within a short time, bullock carts carrying huge hogsheads of Kingfisher became a familiar sight in Madras, the Nilgiris and Bangalore, the headquarters of United Breweries Ltd. Today, 19 breweries operating to capacity supply the ever-increasing demand for United Breweries range of beers in India. Kingfisher, the flagship brand of United Breweries and the best-selling Indian Lager worldwide, is now available in over 52 countries and is exported from the UK to Europe and North America and from India to major markets in the Middle East, South East Asia, the Far East and Australasia, and it is also served on board 6 international airlines. Kingfisher was first imported from Bangalore in to the UK in 1982 in the traditional large 650ml bottles. It rapidly gained a foothold in the fast expanding Indian Restaurant market and within three years, demand for the brand was so great that production had to be switched to England. Shepherd Neame, Britains oldest brewer, was selected to brew Kingfisher under licence and to the Indian specification at their brewery in Faversham, Kent. In 1989, a further step was taken to maximise the brands potential when UBSN Ltd, a joint venture between United Breweries and Shepherd Neame was formed to combine the experience and expertise of the two brewers. Apart from the 19 breweries in India and UBSN in Faversham, Kent, Kingfisher is also brewed at Mendocino Breweries Saratoga Springs site in New York State, USA. The UK operation is the supply centre for exports to Canada and 19 Continental European markets. Since then, sales in the UK have soared and Kingfisher is now the No. 1 selling Indian Lager in the UK and also in Indian Restaurants where it is sold in more than 7000 licensed outlets. It is available in both draught and bottles, and the brand is scoring increasing success in the UK take home sector with listings in almost all major supermarkets chains. The Kingfisher family continued to lead the industry with sales of 18. 5 million cases of Kingfisher Premium Lager representing a growth of 8% over the previous year and 7. 7 million case of Kingfisher Strong were sold during the year, an increase of 39%. Almost one of every 3 beers consumed in the country during the year was a Kingfisher. Net sales for the year under review stood at Rs 4,050 million representing a growth of 11% over a comparable figure in the full previous year of brewing operations. Recommendation: Cobra Beer Cobra beer has the best marketing strategy as compared to it competitors, recently Cobra beer launches it’s biggest ever TV Ad campaign which worth ? 10m ‘Unusual Thing, Excellence’. Heavyweight through-the-line campaign targeting discerning 25 – 34 year old lager drinkers. Cobra Beer has its goal which is to be a ? m company and for that they have to make sure that they are competing with the beer giant which is Kingfisher. But they have to make sure that future strategy should remain with their main product which is Cobra Beer, as there are some problem occurring due to the prices, as they have recently launched their beer in the mainstream, on and off trade market which eventually has raising their turnover but their big problem is prices, as their competitor kingfisher are selling their product much cheaper than that of Cobra, as for both of the companies Indian restaurants market is the main market for them in UK. The latest Cobra Beer Ad campaign is fabulous and it has helped them a lot boosting their sales and at the same time, it has giving a brand awareness among the people because Cobra’s Ad is running on most of the TV channels, apart from other promotional things are really helping them achieving their target. Entrepreneurial spirit, passion, and the ability to create an environment where people can come up with ideas and implement them quickly, is the way to succeed against more established, bigger players. Creating an atmosphere of trust, respect and flexibility enables ideas and innovation to flourish – resulting in rapid growth and constant new product development. Kingfisher Premium Beer: Kingfisher Premium Beer is the UK’s oldest Indian beer, but it rival which is mainly Cobra Beer is currently capturing the most of the market in UK. I would recommend that there a penalty of improvement needs to be in their marketing campaign. First of all, last the TV Ad campaign wasn’t successful at all just because of the story line which wasn’t good as all. Here the image of their previous Ad campaign. This Ad campaign actually telling a story that kingfisher is such a powerful beer that you simply go blank and you don’t know what are you doing and despite of that it is the no. 1 Indian lager, though this advertisement campaign caused the serious damaged to that market and there was a lot of critics on this advertisement. The other thing is the prices, kingfisher has lowered there prices in UK just to compete with there rivals which is mainly Cobra beer and due to which the profit wasn’t good at all for the UK market. I would recommend them to restrict with their mission, which is; †¢To be the recognized leader in our target markets †¢To be the preferred employer wherever we operate †¢To recognize the value of our human assets †¢To be the partner of choice for customers, suppliers, and other creators of innovative concepts